Prepared for jeffmartinauctioneers.com

Jeff Martin Auctioneers

Free Authority Audit

01 · Headline Metrics

Where Jeff Martin Auctioneers stands today

Jeff Martin Auctioneers has genuine authority — #1 in the Mississippi map pack, ~130 Google reviews at 4.5 stars, 14 locations, and a Domain Rating that climbed 3 points this year while most competitors fell. The problem is that almost none of that authority reaches buyers or sellers who search by category instead of by name.

Target Keywords Ranking

1 of 10

Only 'crane auction' (#10). Nine rank outside the top 100.

Top-10 SERP Appearances

Across all five highest-volume category searches.

Domain Rating Gap

−22

DR 51 vs. competitor median of 73.

Indexable Blog Posts

~0 of 100

Articles are images. Google sees no text.

AI Visibility

26.9%

4th of 6 tracked brands. 368 AI conversations.

02 · Messaging

Messaging needs work

Benefit over feature

FAIL

The homepage has no H1 — only an empty H2. The hero is a video embed. The first text on the page is 'Welcome to Jeff Martin Auctioneers, Inc.' followed by 'Need help registering to bid online?' No outcome, no cost of inaction.

Differentiation

FAIL

'Practical Auction Solutions, in a Professional Manner with a Personal Touch' is wording any auction house could run. The rest of the page is an auction calendar.

Customer as the hero

FAIL

The only narrative section is about the company: it has 'grown exponentially,' quotes Jeff Martin about himself, and states a vision to be the 'Largest, Most Respected… Auction Services Provider in the World.'

03 · Target Keywords

You rank for 1 of 10 target keywords

Keyword	Volume	KD	AI Overview	Map Pack	Your Rank
heavy equipment auctions	1,900	48	No	No	Not ranking
construction equipment auctions	800	49	No	Yes	Not ranking
farm equipment auction	700	51	No	Yes	Not ranking
equipment auction near me	600	58	No	Yes	Not ranking
skid steer auction	500	5	No	Yes	Not ranking
excavator auction	300	1	Yes	Yes	Not ranking
dozer auction	150	0	Yes	No	Not ranking
online equipment auction	150	74	No	No	Not ranking
crane auction	80	2	No	No	#10
truck and trailer auction	40	—	No	No	Not ranking

The two easiest terms are the two you're missing

excavator auction and dozer auction carry keyword difficulty of 1 and 0 — as close to free as ranking gets — and both now return an AI Overview. You have category pages under /item-groups/ and the template works: the crane page ranks #10.

04 · Local Search

Strong local presence

Five of your ten target keywords return a map pack above the organic results. On searches like those, local presence is not an advantage — it is the entry requirement. Half your category is gated behind it.

Keywords returning a map pack

Keyword	Volume	Map pack
construction equipment auctions	800	Yes
farm equipment auction	700	Yes
equipment auction near me	600	Yes
skid steer auction	500	Yes
excavator auction	300	Yes

2,900 of the 4,970 monthly searches in this audit — 58% — sit behind a map pack.

Mississippi is yours outright

On equipment auction mississippi you hold #1 in the map pack and #3 in the organic results with your homepage. Your Google profile carries roughly 130 reviews at 4.5 stars.

The reputation already travels

AI models were asked to name the best auctioneers and equipment appraisers for contractors and government fleets, market by market:

Market	AI visibility	Avg position
Pelzer, South Carolina	100%	1.1
Kissimmee, Florida	100%	2.2
Mississippi	77.8%	1.7

Every market tested returns you near the top. The recognition is not confined to your headquarters.

Unbranded local search doesn't reflect it

Your /our-locations page draws 106 visits a month across 21 keywords. All 21 are variations of your own name. Nobody arrives there by searching for an auction near them — they arrive already looking for you.

Map pack results are geo-personalized. Four of the five local-pack keywords above returned results localized to Kansas and were excluded from scoring. City-level terms such as "construction equipment auctions hattiesburg ms" return no measurable search volume, so the opportunity sits at state and metro level, not city level.

05 · SERP Ownership

Who owns these searches

Domain	Top-10 appearances (of 4)	Domain Rating
auctiontime.com	4	73
proxibid.com	4	77
rbauction.com	3	71
ironplanet.com	3	64
govdeals.com	3	75
bidadoo.com	3	36
jeffmartinauctioneers.comYOU	0	51

Scored across the four highest-volume national searches. A fifth term, "equipment auction near me," returned entirely Kansas results and was excluded as a local artifact.

Five domains, two parent companies

rbauction.com, ironplanet.com and govplanet.com are all RB Global. auctiontime.com and equipmentfacts.com are both Sandhills. The page-one competition is more concentrated than it looks.

06 · Competitive Position

Domain Rating vs. organic traffic

Organic traffic, Aug 2025 – Sep 2026

2025

2026

2025 trend

2026 trend

Jeff Martin Auctioneers

AuctionTime

Proxibid

Ritchie Bros.

IronPlanet

GovDeals

Hover any point for absolute DR & organic traffic in both years plus year-over-year change.

The decline is the category, not you

Every domain in this set lost organic traffic year over year. The median competitor is down 27%. Jeff Martin Auctioneers is down 11.3% — the second-best result in the group, behind only Ritchie Bros. IronPlanet lost 71% of its organic traffic in twelve months. Your Domain Rating also rose from 48 to 51, the joint-largest gain in the set, while three competitors fell. You are not losing ground to these companies.

07 · Crawler Access

Your firewall is blocking SEO crawlers

Ahrefs cannot run a site audit on jeffmartinauctioneers.com. Both protocols return a non-200 status to the AhrefsSiteAudit bot — the http URL redirects correctly to https, and then the request is refused.

Your robots.txt does not cause this. It is permissive: User-agent: * blocks only /admin/, /api/ and /asset/, it names no crawler restrictions beyond crawl-delays for SemrushBot and PetalBot, and it contains no Ahrefs directive at all. Something at the server, CDN or bot-management layer is refusing requests that your own published crawl policy permits.

Why this matters before anything else

No SEO agency can audit your technical health until this is fixed — not Ahrefs, not Semrush, not Screaming Frog. Whoever you hire hits the same wall we did. It is also invisible from the outside: anyone reading your robots.txt concludes crawler access is fine.

The good news

AI engines are getting through, at least to some degree. Your domain was retrieved 308 times across 368 tracked AI conversations, making it the 6th most-retrieved source in the category. The block is specific to SEO tooling, not general.

08 · Content

100 articles Google cannot read

The blog has roughly 100 posts across 20 pages. Each post is a complete, well-written article, but built in Canva and embedded as an image. There is no crawlable text on the page: no body copy, no headings, no internal links beyond a breadcrumb.

Your top-performing pages

Page	Monthly traffic	Keywords	Top keyword
Homepage	4,413	100	jeff martin auction
/auctions	880	79	jeff martin auctions
Online-only auto auction lot	229	2	online car auction
/past-auctions	147	20	jeff martin auction
/our-locations	106	21	jeff martin auction
Pelzer auto auction press release	56	5	jeff martin auctions
Jeff Martin Capital announcement	54	1	jeff martin gateway

Only two blog posts rank — and they're the two with real text

The only blog URLs with any organic traffic are the two press-release posts written as HTML. Every Canva-embedded article ranks for nothing. That is the proof: the content is good enough, the format makes it invisible. This is the cheapest high-value fix available to you — the articles already exist and simply need republishing as text.

What your traffic is actually made of

Eight of your top 25 pages rank on some variation of "jeff martin auction." Below those sit expiring lot pages from liquidation sales, e.g. a golf cart auction, a Weider home gym.

Very little of your 15,900 monthly visits relates to heavy equipment consignment.

09 · AI Search Visibility

You appear in 27% of AI conversations

Measured across 368 AI conversations on 29 September 2026, spanning 14 buyer questions and six tracked brands.

Brand	Visibility	Avg Position
Ritchie Bros.	77.17%	2.0
IronPlanet	58.42%	2.5
AuctionTime	37.50%	4.1
Jeff Martin AuctioneersYOU	26.90%	2.2
Proxibid	18.48%	5.5
GovDeals	17.66%	3.9

When you show up, you rank well

The models rate you highly when they know about you. The gap is frequency, not standing.

Jeff Martin Auctioneers' visibility, prompt by prompt

14 tracked prompts, measured 29 September 2026.

Prompt	Visibility	Position
What are the best auctioneers and equipment appraisers for heavy construction and farm equipment liquidations for contractors and government fleets in Pelzer, South Carolina?	100%	1.1
What are the best auctioneers and equipment appraisers for heavy construction and farm equipment liquidations for contractors and government fleets in Kissimmee, Florida?	100%	2.2
What are the best auctioneers and equipment appraisers for heavy construction and farm equipment liquidations for contractors and government fleets in Mississippi?	77.8%	1.7
I am the owner of a crane and rigging company. What are the best auctions for buying used cranes and heavy lifting equipment?	56.0%	3.6
I am the owner of a construction company preparing to retire. What are the best auction companies for a complete business liquidation?	30.0%	3.3

You own essentially only your name

The three questions you dominate all name a place and ask for an auctioneer. Every question that describes a buyer or a job returns you at 6% or zero. Notably, you score 100% in Pelzer, South Carolina and Kissimmee, Florida, so this is not a Mississippi-only reputation. The models know who you are everywhere you have a yard.

Which domains influence AI

Domain	Type	What gets retrieved
ironplanet.com	Competitor	Homepage and construction-equipment category pages
rbauction.com	Competitor	Category pages and a dedicated appraisal-services page
purplewave.com	Marketplace	Homepage, /buy and /about — brand pages, not listings

All three are owned properties, not publishers — which means the near-term opening is your own site rather than an editorial relationship. Reddit does not appear anywhere in this category. Facebook does — it is retrieved in 17.9% of conversations and mentions all six brands.

10 · Conversion & Structure

Conversion needs improvement

Criterion	Verdict	Evidence
Seller lead capture	PASS	'Consign Now' sits in the main nav and opens a purpose-built HubSpot form asking what you're selling, where it is, and your country, with email and SMS opt-ins.
Middle-of-funnel offers	FAIL	No free valuation, guide, calculator or newsletter anywhere on the site. Homepage buttons are Payment Options, Financing, Register and Join Our Team. Appraisals link off to a separate domain.
Blog calls to action	FAIL	Every CTA lives inside the Canva image. One reads 'Ready to sell? Contact your local Jeff Martin Auctioneers Territory Sales Manager today' and links nowhere. Another promotes an auction that has already happened.

A dead link on seller intent

A reader who finishes an article, decides to sell, and clicks "Contact your Territory Sales Manager" lands nowhere. That is the highest-intent click on the blog and it goes to a 404.

Ready to fix it?

Let's turn search and AI visibility into a pipeline engine for Jeff Martin Auctioneers.

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